Process

How we illustrate a children's book.

A picture book is a small, strange, careful thing. Here is how we make one — from your first email to the final PDF, in four stages and roughly twelve weeks.

01

Brief

Week 1 — we listen.

Every project opens with a 30-minute conversation. We want to hear the story in your own voice — the one-line pitch, the character you love most, the feeling you want a parent to have after closing the book.

You send us the manuscript (or a working draft). We read it slowly, twice, and come back with the single most important question: who is this book for? Age band, tone, length, and distribution plan. That answer shapes every decision after.

02

Style

Week 2 — we match and sketch.

We recommend one of our six signature styles and explain why. You see a single concept sketch of your cover or hero spread in that style — enough to feel the aesthetic, not so polished that changing direction feels expensive.

This is the most important checkpoint in the whole project. Once we agree on style, everything downstream becomes a craft problem rather than a taste problem.

03

Illustrate

Weeks 3–10 — we draw.

We work in two passes. First, rough spreads: gray-scale compositions of every page, showing where characters are, where text sits, and how the eye moves. You review all of them at once.

Then full color. Cover first, then interior spreads in story order. You see batches of 4–6 spreads at a time, with two rounds of revisions per spread included. We keep character sheets open on a second monitor the whole time so your protagonist looks like themselves on every page.

04

Deliver

Week 11–12 — we export.

Final files, packaged the way you need them. Print-ready PDF at your trim size with bleed and crop marks. KDP-compliant fixed-layout ebook. Individual spread exports in PNG and high-res JPEG for marketing. A title page. A dedication page.

We also send a one-page style guide — a PDF you can keep alongside the book for press kits, author visits, and any future sequels we (or someone else) might illustrate. Your book's visual language, documented.

What to expect

A typical picture book timeline.

Every project moves at its own pace — but for a standard 32-page picture book, here's roughly what the calendar looks like.

Weeks 1–2

Brief + style

Weeks 3–4

Rough spreads

Weeks 5–10

Full color spreads

Weeks 11–12

Final files + delivery

Start your book

Let's make something worth keeping.

Tell us about your story. We'll reply within two working days with a short proposal and a style recommendation.