A studio service
A mark that holds on a 12oz cup..
Coffee logos live on takeaway cups, café signage, single-origin bags and the Instagram tag of every customer who photographs their latte art. We design for the cup before everything else.
N° 01Coffee brand formats
Café, roastery, or cart.
Coffee splits three ways and the visual register changes accordingly.
01
Independent café
Illustrated warmth, neighbourhood feel. Designed for cup wrap and chalkboard pairing.
02
Roastery / wholesale
More refined, label-ready — designed for retail coffee bag and wholesale presentation.
03
Coffee cart / mobile
Bold, fast-read, designed for vehicle decal and folding-table signage.
N° 02Where coffee marks get photographed
Every customer is a photographer. Design for the shot.
Coffee is the most photographed beverage on Instagram. The cup is your billboard. The bag is your shelf-stopper. We design knowing every mark will be cropped, filtered and tagged.
01
Cup-ready wrap
Mark survives the curvature of a 12oz takeaway cup at any angle.
02
Bag label optimised
Tested at 12oz coffee bag scale — primary mark plus single-origin label system.
03
Latte-photo friendly
Mark reads clearly under filter, over wood-table backdrop, in low-light café lighting.
N° 03Investment
Three ways to work together.
Mark
$450
1 concept, vector files, two revision rounds.
- 1 logo concept
- Vector AI + SVG + PDF
- PNG transparent + white background
- Single-colour version included
- 2 revision rounds
Identity
$950
3 concepts, full file pack, colour variants, three revision rounds.
- 3 logo concepts
- Vector AI + SVG + PDF
- PNG pack (transparent, white, black)
- Colour variant + monochrome
- Favicon + social avatar export
- 3 revision rounds
System
$1,600
The mark plus the colour, type and usage rules that keep it consistent.
- Everything in Identity
- Brand guide PDF (12 pages)
- Colour palette with exact values
- Typography system + pairings
- Extended file pack for print and web
- Unlimited revisions to signoff
N° 04Questions
The answers we give most often.
- Do you design the cup pattern too?
- Cup-wrap pattern design is a quoted extra; brand mark and bag label included in System tier.
- Can you do single-origin label variations?
- Yes — Identity tier includes a label-system framework for naming and dating origin batches.
- Will it work for a coffee subscription brand?
- Yes — subscription is an adjacent register. Tell us if that's the primary channel.
- Can you redraw a hand-sketched concept I have?
- Yes — vector reconstruction from sketch is common and welcome.
Start your book
Ready to start your coffee shop logo design?
Tell us what your logo has to do. We reply within one working day.