A studio service
Quiet confidence. Foil and emboss..
Luxury marks earn through restraint, craft and tactile detail. We design identities where the wordmark is the whole point and every kerning decision is felt, not just seen.
N° 01Luxury categories
Fashion, hospitality, or product.
Luxury isn't one category — it's a register that runs across several industries. The visual rules adapt, but the discipline holds.
01
Luxury fashion
Custom serif wordmark + monogram lockup. See our dedicated fashion brand page for depth.
02
Luxury hospitality
Hotel, resort, restaurant — marks designed to live on key cards, robes, menus and signage.
03
Luxury product
Watches, jewellery, leather goods — marks built to foil-emboss and engrave.
N° 02Quiet, never loud
Restraint over reach. Craft over volume.
Luxury marks fail when they try to look luxurious. They succeed when they look inevitable. We design with restraint as the operating principle, not as a style choice.
01
Restrained palette
Often single-colour. Often achromatic. Rarely more than two ink colours.
02
Custom letterforms
Bespoke wordmarks built from scratch, never set in a stock typeface.
03
Tactile-first
Designed knowing the mark will be foiled, embossed, blind-embossed, engraved and gold-leafed — not just printed.
N° 03Investment
Three ways to work together.
Mark
$450
1 concept, vector files, two revision rounds.
- 1 logo concept
- Vector AI + SVG + PDF
- PNG transparent + white background
- Single-colour version included
- 2 revision rounds
Identity
$950
3 concepts, full file pack, colour variants, three revision rounds.
- 3 logo concepts
- Vector AI + SVG + PDF
- PNG pack (transparent, white, black)
- Colour variant + monochrome
- Favicon + social avatar export
- 3 revision rounds
System
$1,600
The mark plus the colour, type and usage rules that keep it consistent.
- Everything in Identity
- Brand guide PDF (12 pages)
- Colour palette with exact values
- Typography system + pairings
- Extended file pack for print and web
- Unlimited revisions to signoff
N° 04Questions
The answers we give most often.
- Do you specify foil colours and emboss depths?
- Yes — every luxury mark ships with a fabrication spec sheet for foil, emboss and deboss applications.
- Can you incorporate heritage cues like founding year?
- Yes — heritage anchors are a luxury staple. We integrate them with care.
- Will the mark work on a 30 metre hotel facade?
- Tested at all scales from business card to large-format signage before signoff.
- What does the System tier include for a luxury brand?
- The mark and monogram, plus the brand guide, colour and type system, and the fabrication specs a luxury build needs. Stationery, packaging and signage collateral are a brand-identity engagement — see our brand identity page.
Start your book
Ready to start your luxury logo design?
Tell us what your logo has to do. We reply within one working day.