A studio service
Calm authority. Not stock-photo blue..
Medical brand marks earn trust through restraint. We design clinic identities that signal competence without falling back on the same blue cross every other practice uses.
N° 01Practice formats
Solo practice, multi-clinic, or specialty.
Medical brands divide into three formats. We design fluently across all of them — and avoid the same 'blue caduceus' default that every clinic in the country shares.
01
Solo practice
Doctor name + practice mark, sized for personal-practice signage and patient correspondence.
02
Multi-location clinic
Master brand + location lockups so each clinic feels part of one trusted system.
03
Specialty practice
Cardiology, paediatrics, dermatology each get their own visual register while sharing a brand spine.
N° 02Breaking the medical-blue default
Sage, ochre, navy, terracotta. Anything but the stock blue.
Medical trust doesn't require corporate blue. The most distinctive clinic brands today use warmer palettes — sage greens, soft terracotta, deep navy with bone accents. We design colour systems that signal competence without joining the same crowd.
01
Calm not corporate
We pick palettes that calm rather than impose.
02
Tested in patient context
Mark tested on appointment cards, signage, scrubs, and prescription pad.
03
Accessible contrast
All colour pairings pass WCAG AA contrast — important for older patient demographics.
N° 03Investment
Three ways to work together.
Mark
$450
1 concept, vector files, two revision rounds.
- 1 logo concept
- Vector AI + SVG + PDF
- PNG transparent + white background
- Single-colour version included
- 2 revision rounds
Identity
$950
3 concepts, full file pack, colour variants, three revision rounds.
- 3 logo concepts
- Vector AI + SVG + PDF
- PNG pack (transparent, white, black)
- Colour variant + monochrome
- Favicon + social avatar export
- 3 revision rounds
System
$1,600
The mark plus the colour, type and usage rules that keep it consistent.
- Everything in Identity
- Brand guide PDF (12 pages)
- Colour palette with exact values
- Typography system + pairings
- Extended file pack for print and web
- Unlimited revisions to signoff
N° 04Questions
The answers we give most often.
- Are there regulatory constraints on medical logos?
- Generally no, but some jurisdictions restrict 'medical' iconography for non-licensed practices. We design within whatever applies.
- Do you cover dental too?
- Dental sits in an adjacent register — bolder colour, more direct typography. Tell us if that's your category.
- Can you incorporate a caduceus or rod-of-asclepius?
- Yes — but we usually redraw it as a contemporary mark rather than using the standard clip-art version everyone shares.
- Will the mark work on scrubs and lab coats?
- Embroidery-ready version included in Identity and System tiers.
Start your book
Ready to start your medical & clinic logo design?
Tell us what your logo has to do. We reply within one working day.