A studio service
Amazon Ads for client books, run through the API.
Publishing a client's book is half the job — the other half is getting it seen. We're connected to the Amazon Ads API and manage ads programmatically: campaigns built, keywords harvested, bids ruled, ACOS reported per book. Your agency forwards the monthly report under its own brand and bills the retainer.
N° 01Why API-driven
Managed by rules, not by dashboard-clicking.
Most book-ad management is a person logging into the Amazon console once a week and nudging bids by feel. Because we're connected to the Amazon Ads API, we work programmatically instead: campaigns are created from templates, search-term data is harvested on schedule, and bid changes follow written rules rather than moods.
For your agency, that means the service scales. Ten client books get the same disciplined treatment as one, every change is logged, and the monthly report is generated from the same data the decisions were made on.
01
Campaign creation
Auto, broad, and exact campaigns structured per book from proven templates — launched programmatically, consistent across every client title.
02
Keyword harvesting
Search-term reports pulled on schedule through the API; converting terms promoted into exact-match campaigns before the momentum fades.
03
Negative-keyword hygiene
Spend-without-sales terms negated systematically, so budgets concentrate on the queries that actually buy books.
04
Bid rules
Bids adjusted against ACOS targets by rule — raised where a keyword profits, trimmed where it bleeds — with every change logged.
05
ACOS targets per book
Each title gets its own target based on its royalty and read-through, not a one-size-fits-all number. A series lead can run hotter than a standalone.
06
White-label reporting
A clean monthly report per book — spend, sales, ACOS, and what changed — written to be forwarded to your client as-is, under your brand.
N° 02How it runs
Your retainer, our engine.
The engagement is built for reselling. You sell the ads retainer to your client at your price; we run the campaigns inside the client's own KDP and Ads account; you receive an unbranded monthly report and forward it as your agency's work.
We manage the ads for our own published titles through the same connection — the rules and templates your clients' books get are the ones we trust our own royalties to.
01
Onboarding
Access is granted inside the client's own Amazon account — their KDP, their Ads console, their payment method. Nothing routes through ours.
02
Launch phase
The first weeks harvest data deliberately: auto campaigns feed search terms, the keyword map takes shape, and targets get set from real numbers.
03
Steady state
Rules run continuously; a review pass each week catches what rules shouldn't decide alone. You get the report monthly, or the data feed if you'd rather build your own.
04
Scale across your roster
Each new client book slots into the same machinery. Your agency adds ad-management revenue without adding ad-management staff.
Investment
Named engagements. Wholesale rates.
From a ninety-day launch sprint to whole-roster management. Fees are quoted per book, wholesale to your agency — volume pricing on request.
Launch sprint
On request90 days
A new book's first ninety days of ads — structure, harvest, stabilise.
- Full campaign build via the API
- Weekly keyword harvest & negation
- Bid rules tuned to a target ACOS
- Unbranded monthly report
- Handover or continue at day 90
Managed retainer
On request/mo per book, volume rates
Ongoing management your agency resells as its own monthly service.
- Everything in Launch sprint, ongoing
- Continuous rule-based bid management
- Per-book ACOS targets & tracking
- Forwardable white-label reports
- Volume pricing across your roster
- Single point of contact
Roster programme
On requestmulti-book
Whole-catalogue management for agencies with many client titles.
- Everything in Managed retainer
- Cross-book budget allocation
- Series read-through strategy
- Consolidated roster report
- Deepest volume rates
Management fees are quoted per book and drop with volume across your roster — volume pricing on request. Ad spend itself is separate and always paid by the client directly to Amazon from their own account.
Questions
The answers we give most often.
- Is there a minimum ad spend?
- We recommend a working budget of a few dollars a day per book — enough for the auto campaigns to gather search-term data at a useful rate. There's no hard minimum, but below that level the harvest cycle slows and results take longer to compound.
- Whose Amazon account are the ads in?
- The client's. We work inside their KDP and Amazon Ads account with granted access — their listings, their ad spend, their payment method. Nothing routes through our accounts, and access can be revoked by them at any time.
- How often do we get reports?
- Monthly by default — one unbranded report per book covering spend, sales, ACOS against target, and what changed and why. Agencies on the roster programme also get a consolidated view, and we can supply the underlying data if you build your own client dashboards.
- Can we resell this at a markup?
- Yes — that's the model. You set your own retainer price to your client; our fee to you is wholesale and drops with volume. The report is unbranded precisely so you can forward it as your agency's work.
- What ACOS should a client expect?
- It depends on the book's royalty, price, and whether it leads a series. We set a per-book target with you at onboarding rather than promising a universal number — a series opener can profitably run a higher ACOS than a standalone because read-through revenue follows.
- Are you an official Amazon partner?
- We're connected to the Amazon Ads API, which is what lets us manage campaigns programmatically — creation, harvesting, bidding, and reporting through the API rather than console clicking. We don't claim any partner badge; the connection and the reports are the substance.
Next step
Add Amazon Ads to your agency's retainer menu.
Tell us how many client books you have live or in production — we'll reply within two business days with a wholesale rate and what the first ninety days would look like.